R&W Welcomes Another Office in Sydney’s East
“The new R&W Coogee office is headed by one of the most successful and established real estate operators in this beachside locale,” R&W executive director Andrew Cocks said.
“Costa and Chris Charalambous have been operating at Coogee for 12 years and their decision to rebrand with Richardson & Wrench speaks volumes about their confidence in the direction of the network.
“We offer exclusive territories to our franchisees, which is an attractive prospect for principals who are not then facing competition from within their own network.
“Combined with the flat fee structure, agencies enjoy a level of certainty that allows them to run a sustainable and profitable business.”
Costa Charalambous had his start in real estate as a sales agent with Richardson & Wrench Randwick. Within two years he had opened his own Coogee real estate office with another franchise group and was soon the dominant agent in the region. He was the first to break the $4.5 million price barrier for a house in Coogee and continued recording strong results with the $5.9 million record price for a house at Gordons Avenue, Coogee.
“We are not new on the block; we have been here for 12 years,” Mr Charalambous said. “We have probably sold more [properties] in Coogee than any other agency in the last 12 years and that is due to the personalised service we offer with myself heading sales and Chris in control of property managements.
“We’re a boutique agency and people are dealing direct with the principals. That makes a difference.
“Marketing is important, of course, but the ability to negotiate and put a deal together between purchaser and vendor is what matters most.”